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Cameron Roberson
Cameron Roberson

Baton Rouge, LA

Principal Creative at the Department of Design. Branding, web, presentation, and campaign design.

advertising, branding, logo, mobile, presentation design, ui, ux, web design

  1. Type Exploration with The Economist Type Exploration with The Economist — Using Webflow to explore type and layouts. I chose an older article from The Economist for this exploration. Fonts used are Plantin and Neue Haas Unica.
  2. Experimentalizing Experimentalizing — Exploring type, colors, and styles.
  3. Facts on Facts on Facts Facts on Facts on Facts — Just the facts.
  4. LR3 Consulting LR3 Consulting — Look for this to launch soon for a political consultant.
  5. Freedom to Advertise Freedom to Advertise — This was a part of a Facebook campaign to raise awareness about local legislation to remove billboards. The campaign aimed to promote Lamar Advertising and the value the company brings to Louisiana.
  6. For Sheriff For Sheriff — An unused option for a sheriff's election. The badge shape was modeled after the parish's official logo patch on their uniforms.
  7. Patriotic Ship Patriotic Ship — An unused identity for a shipping-focused political group.
  8. DiResto DiResto — Louisiana state rep campaign piece. The final logo the client went with ended up being a simplified version of this.
  9. Dickson Brand Guide Dickson Brand Guide — I've recently begun building my brand guides in Google Slides. This way, it gives the client a digital place to find their assets with Dropbox links to all of their files. They can also easily present and download as a PDF to use offline.
  10. Coaster Coaster — Free stuff is nice stuff.
  11. Sales Update Presentation Sales Update Presentation — Regional sales meeting presentation deck for the marketing team.
  12. Abraham II Abraham II — Another option for the Abraham campaign that got left behind.
  13. Pennant Pennant — It's a pennant for Pennant Real Estate.
  14. Dickson Monogram Dickson Monogram — An isolation of the monogram that forms DLF and the idea of a column.
  15. Dickson Dickson — Ultimately the client went this direction, with the monogram forming DLF inside it, for Dickson Law Firm.
  16. Moda Moda — The Moda site has been completed! Here's a final look at the entire homepage design.
  17. Ralph Ralph — This one ultimately didn't pass final client muster and went a different direction.
  18. Oak Oak — Update of a previous shot again, with the completed landing page. Still one of my favorite projects.
  19. Senate Campaign Senate Campaign — Campaign logo option for a Louisiana Senate campaign from a rural farming district. (Update of a previous shot.)
  20. Dickson Law Firm Web Dickson Law Firm Web — The final homepage design for DLF. Loved working with the color scheme.
  21. Conservative Louisiana Conservative Louisiana — A type mark with a bit of French feel to the typography, fitting for Louisiana, of course. As per usual, this is not an endorsement of the organization. *This is an update of an earlier shot.
  22. Reese Landing Page Reese Landing Page — A landing page for campaign donations and quick details about the candidate.
  23. Secretary of State: Final Secretary of State: Final — Here's the final logo that was used for the Ardoin campaign. The candidate won the election.
  24. Arbour Homes Arbour Homes — Refresh of a mark for a construction company in Ann Arbor, Michigan. NOTE: This is a higher-quality repost from an earlier shot.
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