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Cameron Roberson
Cameron Roberson

Baton Rouge, LA

Digital Operations Manager @ Blue Cross Blue Shield of Louisiana. Principal Creative @ Department of Design.

advertising, branding, logo, mobile, presentation design, ui, ux, web design

  1. Lamar's Coronavirus PSA Campaign Lamar's Coronavirus PSA Campaign — Lamar, with the rest of the out of home industry, is running PSAs for coronavirus/COVID-19 awareness. We created these to share news about the project on social media stories.
  2. Great Southern Expos Great Southern Expos — One of two options for a new showrunner of outdoors-themed expos.
  3. Great Southern Expos Great Southern Expos — One of two options for a new showrunner of outdoors-themed expos.
  4. More Presentationalizing More Presentationalizing — It's a world full of presentations and we're just all living in it.
  5. Tennessee Real Estate Institute Microsite Tennessee Real Estate Institute Microsite — The beginnings of TREI online! This will evolve from a landing page into a site with information on classes and a registration system. Designed and built in Webflow. See attached for a full view.
  6. LR3 Consulting LR3 Consulting — More things for LR3 Consulting, this time a look at a single-page piece. This was built and designed entirely with Webflow.
  7. Tennessee Real Estate Institute Icon Tennessee Real Estate Institute Icon — A shot of the icon from the Tennessee Real Estate Institute branding project. TREI aims to educate realtors in their local market.
  8. Tennessee Real Estate Institute Brand Guide Tennessee Real Estate Institute Brand Guide — Recently completed the branding of a new real estate school opening in Tennessee. I put together a quick brand guide with basic details, helping the client make sure they always use the right branding.
  9. Parquee Parquee — Developed this as a new outdoor advertising product type in the Las Vegas market. We built a one-page site to handle inquiries and get basic information out to the marketplace.
  10. Whistlestop Provisions Whistlestop Provisions — A project that never saw the light of the day that allowed me to experiment with a different style of branding and generate some packaging mockups. The direction the client chose ultimately was the better fit, but I really enjoyed pulling this concept together.
  11. Experimentalizing Experimentalizing — Exploring type, colors, and styles.
  12. Facts on Facts on Facts Facts on Facts on Facts — Just the facts.
  13. LR3 Consulting LR3 Consulting — Look for this to launch soon for a political consultant.
  14. Freedom to Advertise Freedom to Advertise — This was a part of a Facebook campaign to raise awareness about local legislation to remove billboards. The campaign aimed to promote Lamar Advertising and the value the company brings to Louisiana.
  15. For Sheriff For Sheriff — An unused option for a sheriff's election. The badge shape was modeled after the parish's official logo patch on their uniforms.
  16. Patriotic Ship Patriotic Ship — An unused identity for a shipping-focused political group.
  17. DiResto DiResto — Louisiana state rep campaign piece. The final logo the client went with ended up being a simplified version of this.
  18. Dickson Brand Guide Dickson Brand Guide — I've recently begun building my brand guides in Google Slides. This way, it gives the client a digital place to find their assets with Dropbox links to all of their files. They can also easily present and download as a PDF to use offline.
  19. Coaster Coaster — Free stuff is nice stuff.
  20. Sales Update Presentation Sales Update Presentation — Regional sales meeting presentation deck for the marketing team.
  21. Abraham II Abraham II — Another option for the Abraham campaign that got left behind.
  22. Pennant Pennant — It's a pennant for Pennant Real Estate.
  23. Dickson Monogram Dickson Monogram — An isolation of the monogram that forms DLF and the idea of a column.
  24. Dickson Dickson — Ultimately the client went this direction, with the monogram forming DLF inside it, for Dickson Law Firm.
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